About

About

Bio

Marketing and Communications Executive who combines knowledge of financial services and technology to create successful strategic direction, build solid client, press, and analyst relationships, that increase brand awareness as well as revenue. Equally strong qualifications in strategic planning, market research, partner program development, writing, account development/management, project and product management. Requested speaker at events and author of articles and white papers in various publications. A media-trained, effective manager, team builder and problem solver who can lead others to action and achieve measurable results. A long history of community service and volunteer work, including serving on non-profit cultural boards.
Printable Resume

Expertise

  • Writing
  • Public Relations
  • Messaging
  • Product Marketing
  • Channel
  • New Business Development
  • RFPSEO
  • Financial Markets
  • Back Office
  • Product Development

PROGRAMMING SKILLS

Adobe Photoshop
80%
Adobe Illustrator
50%
HTML and CSS
60%
WordPress
90%

DESIGNING SKILLS

Experiences

Creative Director and Account Executive

ULYSSES-MEDIA

2014
-
Present

Ulysses Media offers complete public relations and marketing services, including strategy and planning, campaign design and execution, message development, and full maintenance of press and analysts relations.

The success of the company is driven by its unique creativity in all content development, including articles, white papers, press releases, web content and blogs.

  • Developed and executed campaign for launch of new data product for a leading global reference data provider, resulting in 6 new clients
  • Created entire campaign for technology company for launch of new integration solution, increasing lead generation 60%
  • Developed content, secured speakers, maintained press reach-out, and promoted annual educational event for the premier non-profit financial industry organization (4 years running).
  • Organized re-branding project – including the creation of new mission statement, core values, and brand messaging – for major technology provider
  • Designed blog pages, authoring and editing all content, for global financial services firm
  • Authored social media Code of Conduct, and created social media plan, for industry organization focused on standards

Vice President, Capital Markets

SUNGARD

2013
-
2014

SunGard is one of the world’s leading software and technology services companies, with annual revenue of about $2.8 billion.

Hired to provide subject matter expertise in post-trade applications and lead marketing efforts for new acquisition. The result is now considered the market leader in the industry.

  • Designed and implemented marketing and sales campaigns for SaaS-based processing solution that generated $5M+ in revenue
  • Contributed articles to SIFMA, The Journal of Securities Operations, and Wall Street & Technology
  • Moderated global webinar on ISO standards for corporate actions
  • Developed, produced, and moderated panel at ISITC’s Annual Form and Vendor Show 2014
  • Presented at events such as the Technology SIFMA CAS Educational Seminar, and DTCC’s Customer Day event

Global Communications & Marketing Director

INFORMATION MOSAIC, LTD.

2003
-
2013

Information Mosaic is a global provider of advanced middle and back office solutions for the financial services industry.

Recruited by the CEO to manage all global internal and external communications, including analyst and press relations, as well as global marketing efforts, including market research, account management, budget development, and partnership programs.

  • Established New York office in 2003.
  • Built corporate awareness in US market through membership and participation in key financial services associations.       Firm is now recognized as a market leader.
  • Developed corporate messaging, marketing strategy, designed comprehensive business plans, and execute related campaigns.
  • Working closely with the Product Leadership Group, authored new marketing literature, including product overviews, and modify web site to incorporate new themes, employing Search Engine Optimization best practices.
  • Developed complete Return on Investment (ROI) documentation for inbound and outbound activities.

Regional Business Development Director

MISYS INTERNATIONAL BANKING SYSTEMS

1997
-
2003

Leading global provider of software to the banking, insurance and medical industries.

Managed all marketing efforts in North and Latin America, including budget and implementation. Managed staff of five and deployed an annual budget of $800,000 for all industry conferences, trade shows, user events and special programs.

  • Designed comprehensive regional business plans and new application marketing strategy, including in-depth competitive analysis.
  • Developed internal briefing presentations on key industry and technology trends.
  • Oversaw all partner programs, including IBM and Sun alliances. Liaison for all press relations, as well as with major research organizations such as Meridien, Gartner, Celent and the Tower Group.
  • Authored all regional press releases, Business Case and Business Specification documents for regional product development efforts.

Director of U.S. Accounts

IBOS, LIMITED

1995
-
1997

Technology provider offering treasury and cash management applications on a global network.

Recruited by the CEO to manage all IBOS accounts in U.S. Developed comprehensive business plans for all U.S.-based projects, each with $5M+ in license fees. Created and conducted all senior-level technical presentations to clients and prospects in the U.S. and England.

Prior: Product Manager, Kapiti, Inc, IT Manager, Royal Bank of Scotland; Programmer/Analyst, ING (formerly Nederlandsche Middenstands Bank), New York, New York.

Education


-

Bachelor of Arts, Information Sciences and Business Administration Program Certificate

New York, NY

Fordham University

CONTACT

Contact Info

  • Port Washington, New York
  • kpbcullen@gmail.com